Born in Portugal, Pedro was introduced to design at the age of 15 when he started studying Graphic Design and Fine Arts. Upon concluding his Bachelor's Degree in Design, Pedro worked in several studios in Portugal and Germany and later moved to NY to join Pentagram. His vast experience in art direction, branding, packaging, signage, wayfinding, and exhibitions, allowed him to develop projects for various clients, including Grace Farms, where he was involved inbranding, signage, packaging, and exhibition projects.
Pedro is also a professor of design and typography at the School of Visual Arts in New York.
